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You probably heard of the phrase, "Clear Skin".What is exactly the Clear Skin? Is it the fair skin without suntan? Or is it the skin with no freckles or spots? Everybody may have a different image of Clear Skin. We'd like to talk about it with a point of view of the 'Light'. Skin Clarity Let's take the glass as an example.Clear glass has the depth you can see through.It's because of the smooth surface of the glass letting the light reflect evenly. Once scratching its surface, it starts to reflect the light randomly (irregular reflection), and it becomes like the semi-transparent glass of the shower room. It actually can happen to the skin, too.Smooth skin reflects light evenly and creates depth, however, the uneven surface makes the skin semi-transparent. That means, it can be said that "Clear Skin" has a neatly-arranged surface and the stratum corneum of the skin. Use W Hyaluronic Acid to achieve "Crystal Clear Skin" Lululun has found beauty ingredients, which reach both epidermis and stratum corneum of the skin, "W Hyaluronic Acid." Due to the weakened skin barrier function or aging, the altered skin turnover cycle leads to skin thickening and uneven texture of the skin and making you look tired and older. It's often caused by environmental stress such as UV exposure, air pollution as well as aging. Hyaluronic acid is known as a skin moisturizing component, but it also blocks external stimulus by attaching to the skin.   Adsorption Type Hyaluronic Acid and Penetrating Hyaluronic Acid What we mean by 'W Hyaluronic Acids' are Adsorption Type Hyaluronic Acid (Hydrolyzed Hyaluronic Acid) and Penetrating Hyaluronic Acid (Hydroxypropyltrimonium Hyaluronate). Adsorption-Type Hyaluronic Acid (Hydrolyzed Hyaluronic Acid) is a hyaluronic acid that has a cation group attached to a part of sodium hyaluronate. It stays like a veil on the surface of the skin and has a feature of its high absorptivity that does not run off even if it comes in contact with water or sweat. Penetration Type Hyaluronic Acid (Hydroxypropyltrimonium Hyaluronate) is a hyaluronic acid obtained by reducing the molecular weight of sodium hyaluronate to 10,000 or less. With features of low viscosity and high penetrating ability, it maintains the stratum corneum healthy by penetrating into the stratum corneum and moisturizing. These two hyaluronic acids protect the skin from external factors and maintain the skin elasticity by reflecting the light. This results in leading to the “Crystal Clear Skin.” Which Lululun contains 'W Hyaluronic Acids'? New Lululun Precious Facial Sheet Mask, WHITE contains these ‘W Hyaluronic Acids’.Lululun Precious WHITE is good for morning skincare, in addition to nighttime skincare, because of the ability of W Hyaluronic Acids protecting skin from external factors.

If it's your first time trying Lululun, you may be confused about how to choose the right mask for your skin. We'd love to explain here and make it easy for you to pick one for tonight! Lululun is a pioneer of a daily sheet mask in Japan Using a sheet mask as a skincare routine was considered ”luxury” back in about 10 years ago. Lululun made an affordable sheet mask without compromising the quality with the hope to bring the luxury moment to busy women’s routine. (Lululun campaign in 2013) DAILY-USE MASK We have three different daily-use mask ranges, which are Lululun Regular, Lululun Precious, and Lululun Over 45. Lululun Regular is for all ages, introductory sheet masks for anyone to start sheet masking every day. Don't underestimate this series! They do the job very well to maintain the skin supple and hydrated. Lululun Precious is great for mature skin that has hardened due to the beginning of aging. All three types of Lululun Precious masks contain L22, Lululun’s proprietary complex oil, which tones out the amount of sebum and moisture in the skin, aiming to have the youthful-looking skin of the 22-year-old. Lululun Over 45 is the new series for the skin after 45 years old. Some studies show that women’s skin changes to the next stage after 45 years old. In this modern era, Lululun wanted to support those women’s skincare needs.Japan is known to have a long life and has the largest population of centenarians living in the world. 45 years is not even halfway to go! Special care for your occasional skincare needs You don't have time for sheet masking every day? Or feeling lazy to do so?If so, that's when special care series comes in. Because these masks are for occasional use, all sheet masks are soaked up rich essences in a package and waiting for you to try! Lululun ONE is the most luxurious sheet mask among Lululun products. It’s as if you soak your face into the beauty serum for a good 15 minutes.Using the Lululun's original micro oil processing, which compressed beauty serum into the micro-sized oil, it softens the skin to let it absorb other plant-based extracts deep into the skin.Along with daily skincare routine, use Lululun ONE as your special skincare. Lululun One Night is best for you when you need to rescue the skin overnight! The individual package is convenient to carry with you on the go or travel. From concerns of dryness, dull skin to pore care, throw a sheet mask onto your skin before sleep, and you are good to go :) Plenty of essence melts into your skin, and it saves you on a special day. Seal the skin with a cream after a sheet mask Lululun has two different creams; Lululun Moist Gel Cream and Lululun Precious Cream. Moist Gel Cream has a fluffy light texture yet sticks to the skin, conditioning the skin as well as moisturizing. Precious Cream is a rich aging care cream that is best for mature skin. It won't leave sticky feeling despite its creamy rich texture.  

Facial cleansing is something you do every day, but if you don’t do it the right way, your skin ended up building dirt or being damaged, and that leads to even worse. No matter how expensive skincare products you use, your skin stops absorbing products and doesn’t properly work.   Furthermore, the built-up dirt causes germs or oxidizing skin, causing acne/pimples, inflammatory, rough skin, clogged pores, and other skin troubles.  INDEX: 1. BENEFITS OF WASHING FACE THE RIGHT WAY • Promotes Skin Turnover Cycle• Improves Blood Circulation and Encourages Detoxifying• Prevents Skin Troubles 2. AVOID “OVER-CLEANSING” 3. HABITS TO AVOID AFTER CLEANSING • What Blue Light does to the Skin• Protect Your Skin with Catrolino BENEFITS OF WASHING FACE THE RIGHT WAY   • Promotes Skin Turnover Cycle Washing the face is important to remove not only makeup but also dust, excess sebum, and dead skin to promote skin turnover cycle. • Improves Blood Circulation and Encourages Detoxifying Some said that gently massaging your skin with ring fingers while cleansing the skin can improve blood circulation. That way, we could expect a detoxifying effect from better blood flow, which promotes discharging impurity.   Here is a tip!When you massage your face, make sure to use ring fingers because it's the weakest finger of all. The key here is you want to minimize the stress to the skin while massaging to improve blood flow. If ring fingers are not strong enough, then use both middle and ring fingers.   • Prevents Skin Troubles Old sebum causes enlarged and clogged pores eventually becoming blackheads. Cleanse pores and secure the exit of sebum will prevent skin troubles. AVOID “OVER-CLEANSING” Many facial cleansers contain a surfactant to dissolve water and oil, however, it can stress your skin. For example, the surfactant washes off dirt and the sebaceous membrane (the skin protection factor) at the same time and loses NMF* (natural moisturizing factor).*NMF has a role to maintain adequate skin hydration and protect the skin from damage. Therefore, it's important to avoid "Over-cleansing."Choose the right facial cleanser that only removes unwanted dirt and maintains moisture on the skin and minimizes the stress to the skin. Here is a tip!Choose different cleansers depending on your skin conditions, for instance, choose a powerful cleanser, such as an oil cleanser, when you wear full-face makeup, but choose a mild cleanser if you only wearing sunscreen. HABITS YOU SHOULD AVOID AFTER CLEANSING   • Use Smartphone Before Sleep It feels so nice to relax after washing off the makeup. But the problem is after that. Don't you have a habit to check your phone or watch videos with tablets??Blue light from a smartphone, computer, or TV not only worsens your sleep quality but also leads to several skin damages.   • What Blue Light Does To The Skin 1. Destroys Collagens Blue light is the most powerful energy among all visible light and can reach deeper layers of the skin than UV could. Some studies suggest that blue light may destroy fibroblast that synthesizes elastin and collagen. Also, the skin will lose its elasticity, leading to wrinkles and saggy skin. 2. Potential Hyperpigmentation It's said that this powerful light may generate melanin pigment in the skin. Have you heard of the phrase, “smartphone-face tan”? This is becoming common knowledge in Japan, and too much exposure to blue light may cause hyperpigmentation, dull skin, and spots. 3. May generate Active Oxygen Like UV light, recently blue light has been discussed to generate active oxygen that damages the skin by destroying cell membranes and can be a cause of dry, dullness, and aging skin. 4. Causes Eye Strain and Aged Look "Almost all visible blue light passes through the cornea and lens and reaches the retina. This light may affect vision and could prematurely age the eyes." - preventblindness.orgDigital eyestrain may lead to dark circles under the eyes and giving you an aged look due to too much tension around the eyes.     • Protect your skin with Catrolino Carotolino that is contained in Lululun Cleansing Balm Aroma Type has skin protection benefits against blue light.This natural oil derived from carrots is gentle to the skin and protects the bare skin from the blue light after washing off the sunscreen.   ▲ This image shows the Carotolino absorbing blue light. Only the red and green lights reach the backside, but the blue light is completely absorbed and shut-off by Carotolino solution.Emollient veils containing Carotolino protects the stress from blue light after facial cleansing and prevent dryness. You may be working hard at home until going to bed or enjoying movie night after the long day. In these modern days, a busy lifestyle may be inevitable for many of us, but let's protect our fragile skin and keep it healthy!

Japanese skincare is known for being all-natural, quick, and easy. It’s taken the world by storm because what woman doesn’t want to get out the door quickly while still looking absolutely fabulous? Steal these Japanese skincare routines to get radiant skin that glows, no matter how many hours of sleep you had last night. Always Remove Your Makeup It may seem obvious, but it’s a step that many of us skip. Skip the harsh chemical cleansers, and instead opt for a gentle, all-natural product that doesn’t contain any alcohol. Many Japanese women simply wash their face with warm water, while others swear by a konjac sponge to gently wash their faces. Use a Toner Toners are a wonderful way to add moisture back into your skin. They help give your skin that youthful glow. Japanese toners are slightly different to toners that are traditionally sold in the United States. Japanese toners are sometimes called lotions, although they are actually the step you want to use before you put on your lotion. Japanese toners hydrate, firm up, smooth, and brighten your skin.   When you apply your toner, you should put some into your hand then gently pat it onto your skin. Do not rub it around like you might with a regular lotion. Try a Serum Serums, also referred to as beauty essences, are another essential Japanese product that you should be adding to your skincare regime. Serums are packed with antioxidants and essential oils that help to moisturize your skin. Serums help keep your skin looking tight and smooth and should be part of every women’s anti-aging skin routine.   Many face masks contain serums, and they are a great step to add to your beauty regime both day and night. Sheet masks allow your skin to naturally absorb the serum in about 15 minutes while still being able to get on with other tasks while it soaks in.   Moisturize The last step before you apply your makeup should be a good moisturizer that holds the serum in and protects you from the sun’s UV rays. Make sure it’s the right kind of moisturizer for your skin type, and it’s absolutely vital that it contains an SPF. Protecting your skin from the sun will keep you looking younger for much longer.   If your moisturizer doesn’t have an SPF and you can’t find one that you love, be sure to find a lightweight sunscreen that you can layer on top of your moisturizer. Don’t Forget Your Lips   After you care for and moisturize your face, you don’t want to forget about your lips. There’s nothing worse than cracked or dry lips. Japanese women put as much consideration into their lip treatments as they do into their facial treatments. Look for products that contain natural oils that will hydrate and soothe your lips throughout the changing seasons.   A good skincare routine should be something that you start as early as possible. You’re never too young to start looking after your skin. It’s not something reserved solely for mothers and grandmothers to help reduce wrinkles, but something that can help keep you looking young and radiant throughout your entire life.